AVAILABLE FOR PRE-ORDER NOW
AVAILABLE FOR PRE-ORDER NOW
AVAILABLE FOR PRE-ORDER NOW
"Stop outworking others and start
outuniquing them."
Erin Hatzikostas
Author of The 50% Rule
ABOUT THE BOOK
"I started to see that The 50% Rule was the thread, and best-kept secret, that connects some of the most successful people, products, and companies in the world."
~Erin Hatzikostas
-min_edited.png)
Discover the power of half.
In The 50% Rule, award-winning author and former CEO Erin Hatzikostas unveils the creative shortcut that has helped her and so many others go from underdog status to unmatched success in career and daily life. The 50% Rule is a simple compromise: Do things half-normal, half-you—and work half as hard—for amazing results that are grounded in your authentic strengths.
In a guide that weaves together actionable advice, compelling research, and dynamic storytelling (and a sprinkle of salty language), you’ll learn how to stop 100%-ing your problems and start approaching them with the ease of 50%.
The 50% Rule is your loving kick in the pants to help you:
-
Quell the anxiety that comes from comparing and chasing others
-
Build your career and business with purposeful mismatches
-
Break up with your binary way of thinking
Whether you’re applying The 50% Rule to the product you’re launching, novel you’re writing, or even how you dress, Hatzikostas shows you how The Rule will liberate you from life’s mini hurdles and launch you to new heights.
"It's easier to fumble through the unusual
than to compete on the usual."
Erin Hatzikostas
Author of The 50% Rule
THE 50% RULE IN ACTION
Not sure if The 50% Rule. See how The Rule is changing lives and helping people go from underdog to unmatched, without feeling like someone they're not.
EXCLUSIVE SNEAK PEAK!
DOWNLOAD THIS
NEVER-WILL-BE-SEEN CHAPTER
During the editing of the book, the team realized that one of Erin's favorite chapters was great, but the lessons were a bit of an overlap to others.
So, in a dramatic scene rivaling the moment when Ned Stark is executed in Game of Thrones, they decided to cut out the chapter.
Although we can't bring Ned back from the dead, we can give you this never-will-be-seen-in-the-book chapter, which tells a tremendously heart-warming 50% Ruler story and the lessons it exposes.
FREE STUFF
BOOK COMPANION RESOURCES
.png)
The 50% Rule
Quote Cards
Inspire your creativity and stay motivated.
Download these digital quote cards containing the top 20ish (of 60+) catchy and inspiring quotes from the book. These will help you, and others, (share the love, darn it!), with bite-sized wisdom that will help you stop comparing, copying, and chasing others and start competing in a league of your own.
The 50% Rule
Innovation Framework
Add some industrial strength to The 50% Rule.
This cheat sheet compliments Chapter 22's lessons on how to implement the Rule at a greater scale (think: you're in a big company with lots of brains to wrangle). This printable PDF will help you catalyze small changes that lead to big ideas and better results.
AUTHENTIC FEEDBACK
“The 50% Rule entirely breaks the mold when it comes to how we can and should work differently and more authentically. Erin’s 50% Rule approach has given me the permission to be unapologetically who I am and work in a way that is aligned with my personal values and mission.”
Heather Pierce
a working mother who isn't a New York Times bestselling
author but does have a New York Times subscription
MEET THE AUTHOR
Erin Hatzikostas is a former Corporate CEO turned Professional Pot-Stirrer. She is the CEO & Founder of
b Authentic Inc, where she’s obsessed with helping people and companies use authenticity to compete in a league of their own.
Erin is a best-selling author, TEDx speaker, podcast co-host, and coachsultant. Her TEDx Talk was one of the top 20 most watched TEDx Talks released in 2021. She’s spoken to thousands of people and her thought leadership has been published in Business Insider, Fast Company, Well+Good, among others
Erin also co-hosts an offbeat career and leadership podcast, b Cause Work Doesn't Have to Suck. She released You Do You(ish) in 2021.
Erin spent her career “first half” working in the corporate world, where at the age of 42, she became the CEO of a large healthcare financial institution. In just 3 years, she took a struggling company and turned it around, tripling earnings and sending employee engagement skyrocketing. Her secret? Radical authenticity.
Erin holds a BBA in Statistics from Western Michigan University and an MBA in Finance and Marketing from the University of Connecticut.
She is married to her husband, Manny, who she met while stumbling through (and failing) an early career in the Actuarial field. They have two children - Ella (16) and Mick (13).
"50% Rule innovation is like setting up your two best friends on a blind date and giving them permission to make whoopee."
Erin Hatzikostas
Author of The 50% Rule
THE BIKE BUS AND THE
POWER OF THE 50% RULE
In 2022, Sam Balto, an elementary phys ed teacher from Portland, Oregon 50% Ruled school transportation.
And now it's exploded into a worldwide sensation.
WANT THE 50% RULE APPETIZER?
You Do You (ish) hurls aside the crusty, decades-old career advice you’ve likely heard for way too long: lean in, executive presence, network, blah, blah, blah. Instead, this book will help you see that there's a better way to have success and get great results. You succeed, you don’t sell out.
You Do You (ish) will take you on a roller-coaster ride that will have you go deep, say “aha”, and possibly tinkle a little while laughing. The book is whimsical and inspiring, yet also grounded in Erin’s proprietary H.U.M.A.N.S. framework - Six Principles of Strategic Authenticity.
You'll do everything from learn just what is authenticity to how to actually be (and DO!) authentic at work to get the career (and life) you deserve.
If you're burnt-out, fed up, and let down in your career and crave doing things differently, then You Do You (ish) is for you!
%20Book%20(Stacked%20black)%20-%20v3.png)
WHY PEOPLE LOVE ERIN'S FIRST BOOK
.png)
